Responsive Website Design

Your website is your brand"s identity online, and you need to ensure that you"re representing yourself correctly.

Responsive Website Design Services

 

Creating a website is never to be seen like just a decision just to have an online presence. Millions of websites come up live on the internet every day, a huge percentage of that closes down every day as well. In just one minute millions of activities take place on the internet. You do want to be a part of it, but for a reason, business- sales, business image- reputation and branding. In just one minute
Most website designers do not understand the two most important roles a website should play in a business and fail to incorporate this into their design and over all coding strategy. Search engine ranking and sales conversion are the two most important factors any serious web designer must consider while creating a design template for you.
Your website should be created to receive some love from Google, enough love to be make it beautiful and attractive for doing well on search engines, and you must receive a design layout that will help you psychologically turn your web visitor into a customer. We have seen countless number of cases where clients have the best services or products but very bad sales outlet- website. Most web developers only want to copy some popular designs without thinking of the importance of both design and integrating it with the psychology of the potential buyers or clients.
Here are some of the few points you must checked as correct before you push the pay button to a web developer.

1. Ease of use: Nothing matters more than ease of use. It is the bedrock upon which other factors lies. The two keywords ease and use captions all you need to understand in your choice of design. A visitor must find it EASY to understand what you have to offer and why they must chose you. A very good example is comparing Google, Facebook, Myspace, and Yahoo. In the golden age of Yahoo.com as the search engine of choice, Google kept faith with their white background and simple search button and the feeling lucky button. Yahoo though the leader in search engine then, unknowingly was being driven to the second spot, now they seat “gloriously” on the third position. Yahoo.com was a cloudy page filled with various businesses operated by Yahoo, Google would later come to offer all that but with a different approach.

Kevin Dockman

Vice President of Creative

1. Ease of use: Nothing matters more than ease of use. It is the bedrock upon which other factors lies. The two keywords ease and use captions all you need to understand in your choice of design. A visitor must find it EASY to understand what you have to offer and why they must chose you. A very good example is comparing Google, Facebook, Myspace, and Yahoo. In the golden age of Yahoo.com as the search engine of choice, Google kept faith with their white background and simple search button and the feeling lucky button. Yahoo though the leader in search engine then, unknowingly was being driven to the second spot, now they seat “gloriously” on the third position. Yahoo.com was a cloudy page filled with various businesses operated by Yahoo, Google would later come to offer all that but with a different approach.

Google maintained an infamous design in the age when populated pages is the norm. Now things as changed though, but some still do not understand the power of understand the psychology of the potential clients and visitors. Yahoo.com presented Auto, Climate, Education, News, Horoscope and so many others. When you look at Google.com, you would have to go to the top right of Google.com to use other services offered by Google. The other links below the Google search bar are very little and offer no distraction. The lesson here is that choice of design and its psychology can lead to your business growth and demise —- SIMPLE. Yahoo chose the other way and the rest is history.

What Could Yahoo have done better: If they missed understanding the choice of Google’s design, they could have had a research team find out why Google chose to do so. Other businesses should have been clustered somewhere and they could have structured their business in hierarchy and relevancy. Auto could have had its own page with other relevant services added there. Horoscope and other irrelevant services to the SEARCH service should have been removed. Yahoo wanted to dominate the internet but they lost their only chance by dictating how the internet conducts its main purpose- SEARCH, which is now dictated and controlled by Google.
Myspace and Facebook offer almost the same service, but the design and page layout of Myspace was so cloudy compared to Facebook. Facebook also picked the infamous simple page layout with signup form and the map of the world- they would later dominate the world and lead the social movement. Their choice of design which influenced page load time was very instrumental in the way Facebook was accepted by everyone.

Myspace.com design in 2006 gotten from waybackmachine. This how the homepage looks, compare it to what Facebook.com Once again, your choice of design is very important.
What if I don’t know the right design for my business?
Your web developer should help you out on this. A web developer must know how the marketing side of your business and guide you on this. We at Rocciaseo.com, we understand this importance and can help you get it right. We not only research out what your market leaders are doing, we also use our expertise in lead conversion to help you make every page on your website a very successful sales person. You can get in touch with us so we can help you on this. We can help you review your present design and guide you on a new design.

Your Choice of Design For Your Website

The webosphere is an ever changing environment. Some years ago, most websites are developed with HTML from the ground bottom and that was just the norm. Coders make some sketches and they get to work. When you need to make some changes on the site, you would need to get in touch with them again and then you pay again, even to make the smallest changes. WordPress came in to the webosphere and they started the change movement. Other products like wix, joomla, shopify would later enter to solve some specific needs. Most Ecommerce sites are built using shopify because they handle everything, everything. You can change your prices, product description, payment options, and so much more without ever writing a single code. Your choice of design platform must be thoroughly considered with respect to your type of business.

Most developers would always argue that WordPress is the best for SEO. Over the years, most shopify users have add to rely on paid advertisement to boost their sales and exposure. SEO is a very important part of any business, when done right you save thousands on advertisement and you can always get targeted and the best type of visitors, organic search visitors.

Your Web Content

Your content must be relevant, sharable and very engaging. Developing the right content strategy is very crucial if you want to create a brand on the internet and attract organic search. You home page content must be simple and solution oriented. You need to employ a very competent ad copy writer who can provoke some emotions in the mind of your visitors. Your website design must embrace a content development strategy that is aimed at driving organic visitors, engaging them and converting them.

Mobile First

Mobile users are now more important than ever.  A recent study conducted by Google found that 72 per cent of mobile users say it’s important to them that websites are mobile-friendly. Being mobile friendly is now a strong factor for ranking by Google. In fact, having a great, simple and high-converting desktop web design shouldn’t be the focus, having a great, simple and high converting mobile website should be the main focus. When you get it right here, then you are good to go.

Ease of Payment

The reason why you have a website is not just to add have a web address added to your business card or address. You want to make sales from online users. Ecommerce is fast becoming the standard form of commerce with online shopping no longer the outlier it once was. Ecommerce giants like Amazon have created an industry standard with the ‘one click’ payment solution. Most people now expect same from other website.

Calls to action and lead generation

Every content you develop cost you something and when you give relevant visitors information free, you should have a strategy to help you convert them. You need all you can do to generate leads and initiate a response from the audience. You can collect emails, use coupons and other inbound marketing strategies. We can help you skyrocket you sales with our inbound marketing strategy which will be well tailored to your own specific industry need.

Your Best PR Manager/Brand Ambassador

Your website must clearly present your image, purpose and brand. This starts from your choice of color, design layout and overall page look.

Looking For A Complete Digital Solution?

We are here to help you bring your business to the next level. Our digital marketing experience is very comprehensive and result-oriented. We start from helping you with your design template, sales and conversion techniques and how to help you rank and dominate Google for your locations and worldwide.

If your business is a local business and you had like to dominate your local area, we are your best choice. We will help you push your business to the top of Google and rank you massively for every area you want to get your clients from and grow your business.

Google-certified Experts

Let’s Get to Work!